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Since becoming a full time writer, Rebecca has worked with various media and copy-writing companies and with the ability to make any topic relevant and interesting to the reader, now contributes to The Working Parent on articles ranging from credit cards to teenage relationships. Ever the optimist, Rebecca's dreams for the future include a house in the country filled with children, dogs and horses in the field!
View all posts by Rebecca Robinson. Car insurance cost increase Mention the words car insurance in a group of friends and its bound to stir up some lively debate.
Our car insurance cost.. Legal cover is often offered with home and car insurance, but is it worth having? With more households trying to cut back on their monthly outgoings,..
Car warranty insurance might feel like just another additional expense, but running the family car can be an expensive business, with fuel, tax, insur.. And now it would be useful to figure out the main benefits of price comparison websites. First of all, price comparison sites for online shopping give companies an opportunity to expand their sales channels.
So, the main benefits include:. The rapid increase in online site traffic;. More sales made;. An additional channel of interaction with the audience;. The opportunity to collect user reviews and work on the development of the resource;.
Simple and affordable functionality that allows working with a comparison-shopping website without third-party helpers. Thus, the benefits include:. Before moving on, let's consider a few technical solutions for price comparison website development and explore their pros and cons. Then you'll be able to choose the option that best suits your specific project. This is a very popular way to get comparison data, although not always legally approved.
It acts as if it scrapes data from the web platform hence the name - web scraping. The method is rather simple: a specially trained algorithm, which is also an automated code, goes to the main page of an online resource and begins to visit each internal link, parse an HTML document, search for data, and convert it to the specified format. As you can see, the method has more cons than pros.
One more important thing: creating scraping from scratch is quite expensive, and turnkey solutions aren't always optimal. Among the digital comparison tools, API integration is being widely used. The method involves obtaining information directly from the vendors themselves, via the API. The received data is being automatically entered into your database.
The model is especially good if most pricing sites use the API and are willing to share it with you. And we're pretty sure they'll be happy to give you access to their data: in the end, it's beneficial to them too we've described the benefits above, remember?
Though, we're going to describe it anyway. Or you may let them enter data manually. Such a model is suitable as an addition to the above-described API option.
The approach is being used when it comes to specific goods and services insurance, loans, digital products or when expert assistance is required if indicating the price itself isn't enough. Imagine the situation: the customer chooses a credit card and, of course, wants to know the advantages and disadvantages of each option: say, whether there are any unacceptable conditions or strings attached.
So he needs an expert opinion. Your product price comparison website sends a message to the vendor about the request received, and the vendor may satisfy it if he wants to. The pros and cons are about the same as in the case of manually adding data: the model is easy to implement but inconvenient in subsequent use.
Now you know where to get data to create a price comparison website. But what can you compare, to begin with? Thinking about price comparisons, we recall smartphones, household appliances, and other expensive purchases when the cost factor is a key one. Product data from e-commerce sites is collected using the following ways:. Traffic from comparison shopping websites is a major source of revenue for internet retailers.
If you can build a partnership with them — they can give you access to their API. However — you will need to pay a premium to actually use the API at a higher volume.
While this method of data collection provides direct access to data, it has its cons. Oftentimes getting real-time updates to changes becomes difficult. Moreover, different merchants provide data in multiple formats, making it difficult to integrate into one platform. Note: One of the common ways of monetizing a price comparison sites is by becoming an affiliate partner and getting a referral commission.
Retail product data can also be obtained through third-party APIs. When integrated with shopping carts, some services provide e-commerce data via an API request. In this case, third-party services charge for the volume of data extracted. These companies actively crawl the most common retailer websites and provide this data in a database for easy access by price comparison websites.
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