Zappe bought the former Faucheux Chevrolet dealership in Gramercy where he began making a thicker-cut, kettle-fried potato chip cooked in peanut oil. The chip maker's flamboyant personality brought him coverage in national publications like the Wall Street Journal and People Magazine.
Zappe came up with Cajun Crawtators in , which company officials said was the nation's first spicy potato chip. In the mids, Mr. Zappe would at times stand in the middle of busy intersections in East Jefferson, handing out free samples of his chips. Olson said Mr. Zappe was a master at coming up with innovative ideas for creating and marketing chips. His strategy earned him plenty of buzz and, presumably, a lifetime of speeding ticket passes from hungry traffic cops.
Zappe bought an old Faucheux Chevrolet dealership to serve as his first chip factory, and began frying chips right in the showroom.
Apparently the process attracted a ton of teenage fans with slightly prurient interests. As Zappe told Oprah on her show in '97, the high schoolers would "park outside, watch us like a movie, and do a lot of kissing.
Now that you've read Acadiana Table's gospel , don't you dare make a potato chip casserole without Crawtators. The hotline's been around for ages, and operators are available to answer your kettle chip questions or get you a stash if you're outside Zapp's country. You can also order mixed samplers online , because it's The way the company tells it, Voodoo was born when an employee mistakenly dropped a pallet of spices. As the team was cleaning up, someone with very high hygienic standards stuck their finger into a mix of about five flavors and declared it delicious.
It would be the best Zapp's backstory, if it weren't for this hilarious tale of Brent. Related Companies. Zapps potato chips Zapp's potato chips was a manufacturer of potato chips in Louisiana United States , acquired in by Utz Quality Foods.
Utz Brands, Inc. Utz Snacks is the largest independent privately held snack brand in the US. That's the secret. He started making a thicker-cut chip kettle-fried in peanut oil.
The Zapp's factory became a local attraction, drawing in teens looking for a place to park. Zappe knew how to hustle and while building the business, he could be spotted handing out free samples of his chips at busy intersections in East Jefferson. The hard work paid off, as did the constant flavor innovation. Zapp's put out Cajun Crawtators way back in , which company officials claim was the nation's first spicy potato chip.
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