Ghirardelli was the largest chocolate factory west of the Mississippi. Besides bulk chocolate and cocoa, the company made retail goods such as instant chocolate malted milk powder.
Ghirardelli also did a sizable business in mustard. The company was actually the only mustard manufacturer west of the Mississippi.
It sold mustard under the Ghirardelli brand, and also made all the mustard sold under the Schilling brand. Domingo Lyle Ghirardelli retained the presidency until , though he worked closely with his brothers and other family members in executive positions. The company's manufacturing plant used large, expensive equipment, and Ghirardelli had three mechanics working full time keeping the machinery in good working order. Ghirardelli imported cocoa beans from all over the world, from the Ivory Coast to Panama, Samoa to Colombia.
Each bean had different characteristics, and blending them for the proper taste and color was a sophisticated art. By the s, much of the company's machinery had become antiquated, and the business was exceedingly labor-intensive. As well as using elaborate machinery for processing chocolate, the company also made its own cans and boxes, manufacturing everything it needed for its business except for paper goods.
It was clearly no longer an up-to-date factory, but the Ghirardelli family apparently had little initiative to make major changes at that point. As the Ghirardelli family grew, the number of stockholders increased. By the s there were 40 outside stockholders, and these people generally wanted to be paid a dividend instead of seeing the money reinvested in the plant.
The mustard business came to a halt shortly after World War II, when Schilling, Ghirardelli's major customer, was bought up by McCormick, a Chicago-based spice company. Ghirardelli was not making much money, and the management was reaching retirement age. In the early s, the company let word get out that it would consider selling the business. Ghirardelli had several offers for the company, from scrap dealers or rival chocolate manufacturers, but nothing panned out.
Then in the company received an offer for its land and buildings from Mrs. William P. Roth and her son William Matson Roth. The Ghirardelli family accepted the offer, and the Roths formed the Ghirardelli Center Development Company to renovate the buildings and make them into the block of shops and restaurants now known as Ghirardelli Square.
Then in the Golden Grain Company offered to buy the chocolate company. Golden Grain was another family-run business founded by Italian immigrants, the De Domenicos.
Begun as a macaroni maker, the company had gained nationwide appeal with its introduction of Rice-A-Roni. Ghirardelli's machinery was mostly sold to scrap dealers, and Golden Grain started from scratch, constructing a new, modern manufacturing facility in nearby San Leandro, California. Thus Ghirardelli operated as a subsidiary of Golden Grain, in all-new quarters. Ghirardelli was apparently a profitable but small business under Golden Grain. For detailed ingredients of our products please refer to the product page on the website.
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Is Lindt chocolate Swiss? Your session is about to timeout due to inactivity. Click OK to extend your time for an additional 0 minutes. This item has been successfully added to your list. This item has been successfully added: Close. Go to Cart. All Categories. Custom Mix. This pier, located close to Ghirardelli Square , is home to historic ships that you can tour while you 're there. Look west from the end of this pier to see the bridge.
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