Swedish Match has strong positions within both the natural leaf and HTL segments. Lights Swedish Match is the leading manufacturer of matches and lighters with a strong brand portfolio across the globe. A world of smokefree products. Swedish Match entire range of smokefree products can be ordered online. Vision and strategy Swedish Match's vision is of a world without cigarettes. Sustainability at Swedish Match Our sustainability strategy is founded on two basic principles — focus and organizational ownership.
You can also enjoy General snus with the knowledge that it is produced with the same standards as food in terms of hygiene, as in Sweden, snus is regulated as a food product. In the US, General's classic snus series are recognised as " modified risk products " which means that they can be marketed as significantly lowering the health risks of nicotine usage as opposed to cigatte smoking.
With so much choice offered in flavor, it may be difficult to decide on one. Our advice? Try them all! General does not shy away from variation in strength, accommodating novices through to the most seasoned snus enthusiasts.
Excellent Format Options — Mini, slim, large, original, loose, white, and all-white, General have it all. With an extensive array of formats, you can be sure to find one that suits you. Prefer keeping your snus use discreet? He started working towards this goal when he took over the company, and embarked on a five year long journey to create the perfect snus.
General snus is launched in In J. The snus becomes incredibly popular during 19th century and of all their snus products, this becomes their best selling product. In the long term it would also become the most popular brand in Sweden. The taste of general snus Inorder to create the perfect snus Johan Adolf Broman travelled around the world to find the right ingredients. He experimented with different varieties of tobacco leaves, and as a result he ended with 22 different varieties of tobacco leaves.
He then added a drop of bergamot oil, which is what gives General snus its distinct taste. Bergamott is a citrus fruit that is mainly grown in Italy and the northern parts of Africa. Not only that there are 22 different carefully selected varieties of tobacco leaves being used in General snus, Boman also also made sure that only the finest parts of the tobacco plant were used when making General snus. This is why most of the stems are removed for example.
The tobacco also has to be dried in direct sunlight inorder to make the perfect snus. The secret recipe Still to this day these are important factors in the manufacturing of General snus and throughout the years they have stayed true to the original recipe, just like in when it was launched.
There is great secrecy surrounding this famous recipe and only a few people have the original recipe for General snus from When developing new products and flavours it is done so with great consideration for its heritage and the original recipe.
From J. He expanded the company and the factory grew to become the third biggest factory in Gothenburg, by comparison there were 65 factories in total in Sweden at the time. In the government owned company with a monopoly on tobacco AB Svenska Tobaksmonopolet is founded and the same year J.
A limited amount of 4, individually numbered containers has been manufactured with a recommended store price of SEK When Catch Licorice snus was launched in , it was the first brand in the Swedish market to offer portion-packed snus with a non-traditional snus flavor.
It quickly became a success, with more than 70, visitors in the first year. The stores are a meeting place for all the snus users in the world, where they will be given a unique opportunity to receive personal assistance and information from competent store staff. It was a search that would require four years of experimentation before he was satisfied with his recipe. In keeping with this heritage, Swedish Match has now developed a new product range focused on sophisticated flavors, genuine craftsmanship and multifaceted enjoyment.
General Variation - A flavorsome evolution of the original Swedish snus. General Tailored is a new, customized portion snus. The portion pouches are softer, with optimum fit and a sleeker can. This is all done to offer a tailored snus experience, down to the last detail. The flavor is classic General, but with distinct elements of bergamot.
As always, it has been carefully selected and handled meticulously to satisfy the demands of the most discerning snus users in Sweden. The brand stand out with its urban design and distinctive assortment. General presents Strong White Mini — a portion-packed snus in mini-format with the same nicotine strength as a normal portion.
The flavor has the classic General character. Catch Collection will change flavors three times during The first flavor has been named Lafayette Street, inspired by the street with the same name in New York.
This mini-snus has a mild tobacco character, with a flavor of spearmint, a touch of peppermint and a distinct sweetness. Catch Collection is presenting Thrill — a mini-can snus with the flavor of sun-ripe raspberry spiced with pepper for well-rounded sweetness.
Thrill will be in stores in October and will remain in snus refrigerators until February , when the next flavor is introduced. General Green Harvest is the first snus to be made from ecologically grown tobacco. Green Harvest contains only tobacco from certified farmers and grown according to ecological principles. This means that no artificial fertilizers or insecticides are used. Both will now be available in even smaller cans, as snus in a mini format. The new cans will hold just as many portions as before and the snus will also be packed in an elegant star formation.
Catch Collection Still, with a taste of violet and liquorice, made its debut in refrigerator displays in This popular snus is destined to make a comeback now that Catch consumers have voted for the three flavors that are to reappear in
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